Serta Opens First Showroom In Hyderabad

Hyderabad: Serta, a mattress brand, launched its first showroom in Hyderabad. The store was inaugurated by Nitin Gupta, Executive Director of the company, in the presence of SK Malhotra, Director – Sales & Marketing, Uday Dubey, Sales Head, and Ankit Goyal of Decor World Select, the local partner.

Nitin Gupta revealed that the company is targeting a Rs200 crore turnover with its Telangana and other expansion plans. “We plan to open five exclusive stores in Hyderabad within the next 12 months, and a total of 10 outlets across Telangana over the next two years,” he said.

The newly opened showroom showcases the brand’s full premium range, including Serta Antarctic, touted as the coolest mattress in India with 15x better cooling power.

Equipped with the exclusive Cooltex System, it is designed for those who want to fall asleep quickly and sleep cool all night. Prices for the Serta Antarctic range between Rs2.78 lakh and Rs4 lakh, depending on size.